Commerce, Conditions, and Clicks — A Major Feature Release Across the Platform
New Features
- Shopify Commerce Integration: Connect Shopify stores directly to the platform and use store data across Rithm Builder conditions, Segment Rules, Saved Filters, and Smart Suppression Rules, bringing commerce data into every part of your targeting workflow.
- Outbound API Action in Rithm Builder: Call external APIs directly from within Rithm Builder workflows as a new action type.
- Deploy Notifications & Add Note to Record Actions: Two new Rithm Builder actions for in-workflow notifications and record-level note logging.
- New Click Report: A new click report with recency logic and grouping by destination URL for more actionable link performance analysis.
- Phone Number Custom Field Type: Added a Phone Number field type to custom fields.
- V-Plus Privacy Bucket in Maestro: A new V-Plus privacy bucket routes contacts to global suppression under a new category type.
Feature Updates
- Rithm Builder Condition — Suppression List Targeting: Added a new condition to target records that were added to a suppression list.
- Rithm Builder Conditions Improved: Match on any custom field across any record, and remove users from lists they currently belong to.
- Qualified Clicks Reporting: Added a new Qualified Clicks portal flag with additional report columns — QC/Opens, QC/Delivered, and QC/Recipients.
- Smarter Click Classification: Expanded automated bot detection with PTR, link-rewriter, and user-agent signature matching, plus a new referer-check column to filter out non-human clicks.
- Automatic SMTP Failure Re-Processing: Failed SMTP responses are now automatically re-processed by category, reducing manual intervention for deliverability issues.
- SSP Build Guard: Prevents audience tiers from being skipped when an active SSP targets the rollup, excluding initial builds.
- Data Deployer Metadata Support: Added metadata support to Data Deployer.
Feature Enhancements
- Faster Validate Plus & Disengaged Recycle Processing: Large volumes now use batch validation instead of per-record validation, significantly speeding up these jobs.
- More Reliable Rithm Builder Triggers: Improved trigger reliability when moving subscribers between sources.
Bug Fixes
- Various bug fixes and stability improvements.
Release List
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Smarter Throttling, Snapchat Audiences, and Cleaner Stats
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Banned, Protected, and Automated — Subscriber Controls and SSP Intelligence
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Rithm Builder, commerce integration, and smarter sending & reporting
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Kanban boards, custom fields overhaul, and platform modernization
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Streamlined campaign management with enhanced audience tools and workflow improvements
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Streamlined workflows, enhanced filtering, and improved navigation across your deployment platform
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Smarter automation, enhanced filtering, and improved CRM navigation
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Smarter stats, enhanced profiles, and streamlined automation
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Smarter stats, enhanced profiles, and streamlined automation
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Enhanced domain management and improved team collaboration
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Smarter suppressions and streamlined audience management
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Custom field integration and enhanced audience loading
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More ways to filter that take your reporting to the next level
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More ways to filter that take your reporting to the next level
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Streamlined Management, Enhanced Control
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Your Data, Your Way
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Empowering Teams with Next-Generation Permissions
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Added several feature enhancements and bug fixes:
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With Deployer Version 6.8.8, recount segments with a click of a button and access the past Completed Count.
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Deployer Version 6.8.7 expedites user tasks with two very handy features.
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Deployer Version 6.8.6 introduces Task Scheduler, a powerful tool that automates large system processes.
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With Deployer 6.8.5, Audience Filters are added to the A/B Testing toolbox.
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Deployer 6.8.4 brings a massive increase in system flexibility, with Segment Actions.
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With Deployer 6.8.3, you can see at a glance the count breakdown of your Audience Groups.
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Introducing Combined Audience Sending. With Deployer 6.8.2, you can send to multiple different Audiences on the same campaign.
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Deployer 6.8.1 brings yet another tweak to save you time and improve your workflow: Auto-Populated Seeds
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In Deployer 6.8, we reimagined and recreated the most fundamental Deployer experience. Introducing Mail Classes. Plus, a nifty change to how we test and send emails.
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Deployer 6.7.0 features two major game changers! Introducing Closed Loop Opt-In and Dynamic Content Blocks.
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Adaptive Build took Deployer's list building process from very good to best on the market. Highlights of Adaptive Build:
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This update features an extremely user-friendly targeted marketing tool: Deployment Filters.
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Didn’t get the inbox success you were looking for on a campaign? Don’t send unnecessary duplicates to your entire list - use Smart Redeploy with Deployer Version 6.0.4.
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The introduction of Audience Tokens is huge for Deployer users with multiple, separate subscription options.
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Bug Fixes & Enhancements
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Bug Fixes & Enhancements
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Brand new UI/UX!
